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What is Anchor Text and Various types of Anchored Texts

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Anchor texts are the hyperlinks with visible and clickable text (often blue and underlined). These wondtacular hooks pull the necessary information or take you to the destination in just one click. Search Engine Algorithms have a deep crush towards anchor texts and webmasters treat these as the necessary appendage for the pivotal role they play in link building. Albeit there are many an anchor text in the Search Engine Optimization community, using the right one in your content will boost the organic search for a website and ultimately improve its ranking. After all, a good ranking website makes a good lead generation. Let us take a stroll across various anchor texts: Branded Branded Anchor texts need no introduction, as the linked text is well known. For example Forbes, Huffington Post, etc; Exact Exact Anchor texts are exact key phrases for which one is are trying to rank the page. For example, if you are trying to rank for “On-Page Optimization”, they need to copy a